Services / with prices
Fix the thing. Teach the team. Take the weekend back.
Bring me the thing that eats your week. An hour, a day, or a seat at your table for a year. Same guy either way, and every price is on this page. If I am the wrong guy, the 30-minute call is still free and I will point you at the right one.
Nonprofits, co-ops, arts groups, startups before revenue: there is a sliding scale, down to nothing. Ask.
Start small. Most people should.
A real job at a real price, and you owe nothing after it
Bring the site, the logo, the AI plan, or the quote somebody gave you. You get a straight answer in writing.
At your place. I switch on and show the AI inside the tools you already own, with your team watching, and leave a one-page what-to-use-it-for.
Categories, services with prices, framed photos, the first questions answered, a review link.
For your company, written with you in an afternoon.
Clean files and a proper color and type system around the mark you already have.
Who you are, what you do, where, phone, hours, one good photo. Found by Google and the assistants.
If you go on to a bigger job within 90 days, what you paid here comes off the top. Anything over $3,000 can be paid by the month across the months it takes, no interest, stop any month.
Applied AI workshop
A day with your team, on paper, finding where the hours go and which of those a tool could take off their plate. You leave with a ranked list and one thing decided.
Most recent one: a Minnesota consumer products company. The room made one decision on the spot about when the warehouse prints orders. The process maps came a week later.
Branding, naming, and websites
The name, the mark, how the business sounds, the website, the business cards, the shirt. One person, so it all says the same thing and you are not herding three vendors.
Twenty-five years of this. Named and rebranded Thread, a 50-person agency. The U.S. Asset Appraisals mark. The Phillips site that earned a One Show Merit in 2002. Target, and a long list of small businesses.
Getting your people to use it
You bought the tool. Nobody uses it. I figure out why, fix the workflow around it, and train the team on the work they do every day.
Twenty-five years of watching people adopt new tools, or not. The tool is rarely what is broken. The workflow around it usually is.
Fractional CMO, CTO, or Chief AI Officer
A couple days a month of someone who has done it before. I set the plan, pick the vendors, manage them, and stay on the hook for the result. Three months minimum, two years maximum.
In three seats right now. Fractional Chief AI Officer at Appraisal Dream, fractional CTO at U.S. Asset Appraisals and Quartz Importers MN.
Service design
Map how a customer moves through your business, find the steps that leak money or patience, and fix them in order.
BMW, 2018. Ran service design on their electric vehicle program. A colleague there wrote that it changed how the whole organization worked, not just the design.
Lead a team for a while
Your agency lost its digital lead. Your company has a new initiative and nobody to run it. I cover the seat, or run one study, then hand it back.
Done it in-house. Led UX teams at U.S. Bank and Principal Financial. Built digital at Olson. Broke an eight-year innovation stalemate at GE Digital.
Build the AI thing
You have a pilot that never made it out of the demo. I get it into real use, with the guardrails on and the monthly bill under control.
Running today. 49 automated workflows running every day for one sales team. Built before these seats. 100,000 documents a day sorted at 95%+ accuracy, and an AI bill cut 70%.
Prototypes and odd jobs
The idea that does not fit anyone's service list. We work out whether it holds up, then build the smallest version a customer can try.
Built for fun and for clients. A hand-coded internet radio station that reached 80,000 listeners a month. Luci, a visual curation tool piloted with Target and Medtronic. A knowledge graph a sales team walks through every day.
Get found by AI assistants
When someone asks ChatGPT, Copilot, or Google who to call, your name should be in the answer. I build the pages, listings, and structured data that get it there, and measure it every week.
Done on my own appraisal firm first. From a new LLC to the first call in 90 days. The case study is on the AI search page.
The prices, all in one place
So neither of us wastes a week
Over $3,000, pay by the month across the months it takes, no interest. Sliding scale for nonprofits, co-ops, arts groups, and startups before revenue, down to nothing, two slots a quarter. Travel outside the Twin Cities is at cost.
Tell me what is stuck. I will tell you straight if I can move it.
Thirty minutes, on me. Bring whatever is stuck, as messy as it is.