Production AI in a regulated industry
An AI appraisal platform for machinery and equipment, zero to beta in under a year. Every value traces to evidence, because a number that cannot survive a challenge is worthless in this business.
Report progress from source photos to finished report, each AI stage visible in plain language.
Immutable audit trail and chain of custody, one hundred logged events on screen.
Asset grid with AI confidence, comps, and conflict flags the appraiser can override.
Computer vision reads machinery from field photos while the work queue fills itself.
A sales team that walks a knowledge graph
Fractional CTO for a stone importer. A forty nine workflow agent platform: harvest, extract, classify, and a knowledge graph the sales team can actually walk. It ran 39,645 production executions at a 0.2 percent failure rate.
677 nodes live in the product, filters open.
Decision makers grouped by organization. Blurred on purpose; the client's pipeline stays the client's.
People, firms, and shared projects as one network. Also blurred on purpose.
39,645 production executions, 0.2 percent failure, live runs mid flight.
The dense middle of the network, names softened.
A multi-agent system that runs my projects
The personal lab. Voice memos go in, routed work comes out. Transcription, classification, specialist agents, and locks that keep the whole school of piranhas honest.
The lock and the piranhas. The name is the architecture.
Locks guard protected operations. Specialists own their domains. Live.
Resources, services, and the queue on one board.
A hand-drawn logo, still on the job
Full identity for a national appraisal firm. The mark is hand drawn and mine alone, and it is still running the site today. The two working directions kept their working names: patriotic sporty banky, and warm banky blanky lady friendly.
The live site, captured this week. Logo, hero, and the machinery it appraises.
The hand-drawn mark.
The alternate direction.
Third and final study.
Taxonomy research that earned its keep
Card sort research on the HGTV Home paint taxonomy. Twelve categories went in, seven came out, and user confidence in the categories rose thirteen percent across three measured rounds.
Twelve to eleven to seven, drawn from the study's real numbers.
Zero orphaned categories. Utility features down from six categories to two.
The mortgage funnel on one wall
Mortgage.com and the first time homebuyer experience. Funnel architecture, SEO capture, and page level design for the bank's mortgage business.
The full funnel on one board: entry points, guided selling, fifty state rates pages, calculators, conversion.
Triage, product comparison, and content warehousing.
Every rates page and the paths between them, mapped before touching anything.
The proposed flow with the CTA hierarchy called out.
Why people actually move, plotted on cost and space.
Making range anxiety a design problem
Design sprints for EV charging at BMW's Chicago technology office. Whiteboards, timed sketching, and a concept model that treated range as an experience problem instead of a battery problem.
Driver, vehicle, distance, time, range, destination. The whole problem on one whiteboard.
Actions, thoughts, and touchpoints mapped live.
Home, destinations, detail, activity. Arrival time keeps asking to exist.
Rob, 31, commutes in an EV and cannot find morning charging.
Eight minutes, as many good ideas as fit on the page.
Four red dots per person. Clusters emerge, bad ideas welcome.
Scroll for the rest of the wall →
Range polygons on the map, walking directions for the last block.
An identity that generates itself
The pentagon mark was not drawn once. I built NowThreading, a parametric tool that grows the identity from share, like, and comment data, so the logo is an output, not a file.
Arc and pentagon controls wired to social data.
Same tool, different data, different mark. That is the point.
Pentagon studies, from silhouette inventory to overlays.
The mark that landed.
Enterprise tools with money on every row
Marketing Partner Agreements for Target's marketing organization. Dense tables, approval flows, and seven figures committed in the page header.
Approvals, filters, and a quarter million dollars per row.
Media details, required information, and the comment trail that gets it approved.
Actuals against plan against forecast, editable in place.
Flash, games, and a One Show Merit
Where it started. Interactive sites and games for agency clients, back when the whole experience had to fit through a modem. The Phillips UV Vodka site earned a One Show Merit in the 2002 annual, Interactive, credited as programmer and co-credited for music and sound.
★ One Show Merit, 2002 annual, Interactive. Credited: programmer, music and sound.
The tale of a heroic spirit. The award site itself, not the pitch deck.
The bottle and the label red half this palette came from.
A tile-based world engine, written in Flash.
The tile engine had opinions.
Rotary phone, CRT weather forecast, Darius Miles. Nothing else on the internet looked like this.
Passion, pride, intensity, work ethic. If you got 'em, great.
More mayhem awaits. Going up?
Face-morph navigation for a census-style campaign.
Ten thousand customers would like to speak to you immediately. Now they can.
The agency reel, pixel man and all.