Sounds like you
“I asked ChatGPT for a company like mine in Minneapolis. It named three competitors.”
“Our website says what we do. It does not answer anything anybody asks.”
“Calls are down and nobody can tell me where people are looking now.”
“An agency wants a big monthly retainer for SEO and cannot show me a single report.”
The problem
Assistants quote whoever answered the question plainly.
An assistant builds its answer from pages it can find and trust: a specific answer in the first sentence, a price, a place, a name, and the same facts everywhere else on the web. Most small business websites say "quality service since 1998" and answer nothing, so the assistant names somebody else. The fix is ordinary work done carefully, then measured.
Who it is for
What you get
Pages worth quoting, listings that agree, and a weekly number.
- The questions your buyers ask. A list of the real ones, checked against search data and against what the assistants say today.
- Answer pages. One page per real question, with the answer in the first two sentences and the specifics after it: prices, steps, places.
- Listings that agree. Google Business Profile, Bing Places, LinkedIn, and your industry directories, with the same name, place, and services everywhere.
- The technical layer. Structured data, a sitemap, IndexNow, and an llms.txt file.
- A weekly measurement. Bing AI citations, Google AI impressions, and search clicks, saved every week so you can see the trend instead of guessing.
I did it on my own company first
Lukes & Lukes went from a new LLC to the first call in 90 days. Then Bing Copilot citations over the trailing 90 days went from 835 to about 2,000 between mid-September and mid-October, and Google AI impressions from 689 to 1,366. The case study. This site is built the same way.
How it works
The check-up
One hour. I ask the assistants your buyers' questions, look at what they say about you, and tell you what to fix first.
The foundation
Your Google Business Profile, your listings, and the technical layer, fixed so every source agrees.
The answer pages
Written in your voice, one real question at a time, with the prices and specifics an assistant can quote.
Measure and adjust
A weekly reading of citations and searches. Keep what moves the number, drop what does not.
Questions
What does AI search work cost?
How long until an assistant names my business?
Is AI search different from regular SEO?
Can you guarantee my business will be recommended?
Do I need a new website for AI search?
Which assistants do you measure?
Before you hire this, people ask
- Does my small business need a new website?Yes, if two or more of these are true when you open it on your phone: it loads slow, the phone number is hard to find, the words are vague, it looks like a template, or nothing has changed since before 2023. A new small-business site starts at $6,000 and takes four to eight weeks.
- How do I get my business mentioned by ChatGPT?Answer the questions your buyers ask, in plain sentences, on pages that say who you are, where you are, and what things cost. Keep your name, address, and services the same everywhere you are listed, get mentioned on sites assistants already trust, and measure it, because the AI reports are new and nobody's guess is reliable. On my own appraisal firm's site, Bing Copilot citations went from 835 to about 2,000 between two readings a month apart.
- What is llms.txt, and does my business need one?llms.txt is a plain text file at the root of a website, like yoursite.com/llms.txt, that tells AI tools in a few lines who you are, what you sell, what it costs, and which pages answer which questions. It is a proposed standard, not a requirement, and no assistant promises to read it. It takes an hour to write and does no harm, so it is worth having once the website itself is in good shape.
Ask ChatGPT who to hire for what you do.
If your name is not in the answer, send me the question you asked. That is where we start.