Sounds like you
“I asked ChatGPT for a company like mine in Minneapolis. It named three competitors.”
“Our website says what we do. It does not answer anything anybody asks.”
“Calls are down and nobody can tell me where people are looking now.”
“An agency wants a big monthly retainer for SEO and cannot show me a single report.”
The problem
Assistants quote whoever answered the question plainly.
An assistant builds its answer from pages it can find and trust: a specific answer in the first sentence, a price, a place, a name, and the same facts everywhere else on the web. Most small business websites say "quality service since 1998" and answer nothing, so the assistant names somebody else. The fix is ordinary work done carefully, then measured.
Who it is for
What you get
Pages worth quoting, listings that agree, and a weekly number.
- The questions your buyers ask. A list of the real ones, checked against search data and against what the assistants say today.
- Answer pages. One page per real question, with the answer in the first two sentences and the specifics after it: prices, steps, places.
- Listings that agree. Google Business Profile, Bing Places, LinkedIn, and your industry directories, with the same name, place, and services everywhere.
- The technical layer. Structured data, a sitemap, IndexNow, and an llms.txt file.
- A weekly measurement. Bing AI citations, Google AI impressions, and search clicks, saved every week so you can see the trend instead of guessing.
I did it on my own company first
Lukes & Lukes went from a new LLC to the first call in 90 days. Then Bing Copilot citations over the trailing 90 days went from 835 in mid-September to about 2,100 by October 23, and Google AI impressions from 689 to about 1,450. The case study.


How it works
The check-up
One hour. I ask the assistants your buyers' questions, look at what they say about you, and tell you what to fix first.
The foundation
Your Google Business Profile, your listings, and the technical layer, fixed so every source agrees.
The answer pages
Written in your voice, one real question at a time, with the prices and specifics an assistant can quote.
Measure and adjust
A weekly reading of citations and searches. Keep what moves the number, drop what does not.
Questions
What does AI search work cost?
How long until an assistant names my business?
Is AI search different from regular SEO?
Can you guarantee my business will be recommended?
Do I need a new website for AI search?
Which assistants do you measure?
Before you hire this, people ask
- Does AI-written content rank on Google?Yes, AI-written content can rank, because Google judges whether a page is useful, not who or what typed it. Mass-produced filler written to game rankings gets ignored or penalized. What works is an AI draft that a person with real experience edits, adding the facts, prices, and first-hand detail only your business has, which is also what AI assistants look for when they pick a page to cite.
- Does my small business need a new website?Yes, if two or more of these are true when you open it on your phone: it loads slow, the phone number is hard to find, the words are vague, it looks like a template, or nothing has changed since before 2023. A new small-business site starts at $6,000 and takes four to eight weeks.
- How do I get my business mentioned by ChatGPT?Answer the questions your buyers ask, in plain sentences, on pages that say who you are, where you are, and what things cost. Keep your name, address, and services the same everywhere you are listed, get mentioned on sites assistants already trust, and measure it with the AI citation reports in Bing Webmaster Tools, because nobody's guess is reliable. On my own appraisal firm's site, Bing Copilot citations went from 835 to about 2,100 between readings five weeks apart.
- How do I improve my small business's Google ranking?Do the basics in order: finish your Google Business Profile, make your name, address, and phone match on every listing, ask for reviews and reply to all of them, and give each service its own page with a price. Then make the site fast on a phone and watch Google Search Console. I set up a Google Business Profile for $600, and a one-hour check-up is $150.
- How do I show up in Google AI Overviews and AI Mode?Write pages that each answer one buyer question in the first sentence, rank for those questions on regular Google, add structured data, keep your Google Business Profile complete, and get mentioned on other sites Google trusts. Nobody can buy placement in AI Overviews or AI Mode. Google Search Console shows how often you appear, and on my own appraisal firm's site Google AI impressions went from 689 to about 1,450 in 90 days.
- How do I track whether ChatGPT mentions my business?Start with the free sources: Bing Webmaster Tools reports Copilot citations, Google Search Console reports impressions from Google's AI features, and GA4 shows visits referred from chatgpt.com, perplexity.ai, and other assistants. Add a fixed list of buyer questions you ask each assistant once a month, logging who gets named. Read the numbers weekly and compare them to last month; paid trackers exist, but they come after the free setup.
- How much does AI search optimization cost?With me, AI search starts with a one-hour check-up for $150. A Google Business Profile done properly is $600, and answer pages come with a website from $1,500. Ongoing work runs inside a fractional CMO seat from $3,500 a month (about two days a month), or at $150 an hour.
- Is a Google Business Profile worth it?Yes, for any business that serves customers in a place, including service-area businesses that go to the customer. It is free, it puts you on Google Maps and in the local results, and Google and the AI assistants read it when they answer questions about businesses near someone. Setup done properly by me is $600.
Ask ChatGPT who to hire for what you do.
If your name is not in the answer, send me the question you asked. That is where we start.