The menu: skills, services, and tech stack

The menu

Order one thing, or put a few together.

The tag says how it is usually bought: by the hour at $150, in a session or workshop, as a fixed-price project, or inside a monthly seat. Substitutions are fine. Ask.

Find the customer

Customer identificationProjectWho buys, who decides, and who you should stop chasing.
Customer definitionProjectPersonas built from real interviews, written so the team will use them.
Journey mappingSessionEvery step a customer takes, including the ones you never see.
Human factorsHourHow people notice, decide, and make mistakes, and designing for it.
Social factorsHourHow groups, habits, and status shape what people will do.

Map the work

Workflow designSessionWho does what, in what order, with which tool.
Service designProjectPhysical spaces, wayfinding, and the customer, patient, and employee experience.
Enterprise architectureSeatHow the systems connect, who owns which data, and what to retire.
Software directionSeatWhat to build, buy, or skip, in a field that changes every month.
Applied AISessionFinding where a tool can take hours off your people, then making it work.

Make it

PrototypesProjectClickable, holdable, or walk-up-able, built to test before you fund the real thing.
Apps and websitesProjectFrom a one-page site to software in daily use.
GamesProjectSmall games and game mechanics for a launch, a lobby, or a lesson.
AnimationProjectMotion for a site, a launch, or an explainer.
Video productionProjectShort videos for the homepage, the launch, or the trade show.
IllustrationProjectDrawn things, from icons to the hero image.

The toolkit

What the work gets built with today.

Applied AI and agents

AI that runs in production.

Agents, retrieval, and the testing that keeps them honest. See the AI build page.

Claude, OpenAI, and Gemini APIs Open-weight models (Llama, Hermes) Multi-agent systems Model Context Protocol (MCP) Agent2Agent (A2A) Retrieval-augmented generation (RAG) Vector search (pgvector, Pinecone, FAISS) Knowledge graphs (Neo4j) Evals and regression testing LLM classification Semantic search Prompt engineering

Workflow automation

The busywork, wired together.

Lead intel, inboxes, CRM updates, texts, and the hand-keyed steps between your systems.

n8n Zapier Webhooks and REST APIs Twilio (SMS) SendGrid (email) HubSpot Salesforce QuickBooks Firecrawl Tavily Apollo.io enrichment

Hardware and physical prototyping

When the answer is a thing you can hold.

A sensor on a machine, a kiosk at an event, a device prototype you can test before you fund it. Arduino and Raspberry Pi on the bench, computer vision at the edge.

Device prototyping (Arduino) Device prototyping (Raspberry Pi) Edge AI on NVIDIA Jetson Sensor integration Physical computing Interactive installations Body tracking and gesture recognition Green screen and chroma key rigs Print automation Device tethering Thermal imaging analysis Augmented reality 3D product configurators

Computer vision and documents

Cameras and paperwork, read by machines.

PyTorch TensorFlow OpenCV YOLO Hugging Face ONNX Object detection Image segmentation OCR and document classification Roboflow and CVAT labeling

Software and cloud

Full-stack, cloud to phone.

Python TypeScript JavaScript SQL React Next.js Node.js iOS and Android React Native Flutter Google Cloud (Cloud Run, Pub/Sub, BigQuery, Vertex AI) Firebase AWS Azure Docker Kubernetes Terraform GitHub Actions OpenTelemetry PostgreSQL Firestore Redis MongoDB

Design, UX, and research

Find out what people need, then design it.

See Service Design and UX & Research Leadership.

Figma Prototyping User interviews Usability testing Card sorting and tree testing Journey mapping Service blueprinting Cooper School method Design systems Accessibility Heuristic evaluation Miro and FigJam

Video, animation, and games

Stories that move, and games people play.

Video production Animation direction Adobe After Effects Adobe Premiere Final Cut Pro Motion graphics Adobe Photoshop Game design Godot Game AI and pathfinding Level design Character animation Gamification

Data and analytics

Know what is working.

Pandas and Jupyter BigQuery Tableau Power BI Looker Google Analytics 4 Hotjar Mixpanel Amplitude A/B testing dbt and Airflow Geospatial mapping (KML)

Enterprise platforms

The big systems you already pay for.

Adobe Experience Manager (AEM) Sitecore Salesforce ServiceNow WordPress Webflow Retool

Questions

Can I hire you for just one thing on the menu?

Yes. The smaller pieces can be bought by the hour at $150, for a design review, a brainstorm, a campaign review, or a second opinion. Bigger pieces get a fixed quote.

Can you build hardware prototypes, not just software?

Yes. Device prototypes on Arduino and Raspberry Pi, sensor integration, interactive installations, body tracking and gesture recognition, and computer vision running at the edge on NVIDIA Jetson and Raspberry Pi.

Which AI models do you work with?

Claude, OpenAI, and Gemini through their APIs, plus open-weight models such as Llama and Hermes. The model is picked per job.

Is this every technology you have ever used?

No. This page lists what is in use now. Older languages and platforms from the Flash and early web years show up in the portfolio, not here.

The whole menu, one item at a time.