Sounds like you
“Our logo was made in 2009 by my nephew and it shows.”
“The website looks like a template because it is one.”
“I have three vendors and none of their stuff matches.”
“We are starting something and want to look real from day one.”
At a glance
- Who it is for. Local businesses, co-ops, nonprofits, and companies tired of looking like a template.
- What you get. A brand, not just a logo: the name if you need one, the mark and the files, how the business sounds in writing, a website that loads fast and shows up in search, and the printed things that match.
- How long. Two to four weeks for an identity, six to eight for naming and a full brand. Four to eight weeks for a site once we have the words and photos.
- What it costs. Brand identity from $2,500. Naming and a full brand platform from $6,000. Websites from $6,000. Print and swag quoted per piece, you pay the printer directly.
The problem
Nobody trusts a business that looks thrown together.
These days people check you out online before they call. If the logo is blurry, the site is a template, and the business card does not match either one, they move on to the next guy. One person doing all of it is how it ends up matching.
What you get
The whole brand, from one set of hands.
- Naming. When the business needs a name, or a better one. I renamed a 50-person agency from Go East to Thread, and the staff stayed through it.
- Identity. The mark, hand-drawn, not picked from a generator. Colors, type, and every file format your printer or web guy will ever ask for.
- Voice and tone. How the business sounds: the tagline, the words on the site, the email that goes out. Written so it reads like you on a good day, not like a brochure.
- Website. Fast, readable on a phone, written in plain language, and built so Google, Bing, and the AI assistants can find and quote it.
- Print and swag. Cards, banners, signage, shirts, the vehicle wrap. Designed to match and sent to printers I trust.
- Video and animation. A short homepage video or an animated explainer when the business needs it.
The track record
Twenty-five years, award-winning since 2000. I named and rebranded Thread, a 50-person agency. I drew the U.S. Asset Appraisals mark by hand. The Phillips site I built at Olson won a One Show award in 2002. Target and a long list of small businesses in between. See the work itself.
How it works
A 30-minute call
You tell me what you have and what is bugging you about it. I tell you whether it needs a refresh or a restart, and what that costs.
The words first
We sort out what the business is actually saying before anyone draws anything. This is the part everyone skips and regrets.
Two or three directions
You see real options, pick one, and we tighten it. No endless revision rounds, no mystery.
Launch and hand over
You get every file, the site goes live and gets submitted to search, and you own all of it. No monthly fee to me.
Questions
How much does branding cost?
How much does a small business website cost?
Do you do the printing and the swag?
Will my website show up in Google and in AI answers?
Do I need a brand or just a logo?
Can you fix the brand we already have instead of starting over?
Do you work with nonprofits and co-ops?
How long does it take?
Who actually does the work?
Send me what you have now. I will tell you what I would keep.
A 30-minute call, no deck, no pitch. Bring the old logo, the site, and the stuff that bugs you about them.