Jared Lukes. Start here

Where to start · Updated 2026-10-22

What is a service design session for finding AI uses?

It is a working session where your team maps how the work moves through the business, step by step, and marks where time disappears, where things wait, and where mistakes happen. Then we sort those spots into what a person should keep doing, what a tool could do, and what should just stop. You leave with a ranked list of AI opportunities and one decided.

It is a day, or half of one, where the people who do the work map it out on paper, and we find the places a tool could take hours off them. It starts with the work, not the AI.

Why start with service design instead of the AI tools?

Because the tool is the easy part. A lot of AI projects start by picking a tool and then go looking for a use. Mapping the work first finds the steps that cost the most time and the ones people would happily hand off.

What happens in the room?

  1. We pick one service, like quoting a job, onboarding a client, or answering the phones.
  2. The people who do it walk through every step, on paper, including the workarounds nobody writes down.
  3. We mark where time goes, where work waits, and where errors creep in.
  4. For each of those, we ask: should a person keep this, could a tool do it, or should it stop?
  5. We rank the ideas by hours saved and how hard they are, and decide on one.

Who should be in the session?

The people who do the work, plus one person who can say yes. Leave out anyone whose only job is to approve the slides.

What do we leave with?

A map of how the work moves today, a ranked list of places AI could help, and one thing decided, with a person who owns it.

What does it cost?

A half day is $1,500, a full day is $3,500, and two days with the maps and a plan by department is $6,500. See the AI workshop.

Answered by Jared Lukes, Minneapolis. Twenty-five years in brand, UX, and technology, currently holding fractional AI and technology seats at three companies. About Jared.

Quick answers

Is a service design session the same as an AI workshop?
Mine are the same thing. The session uses service design methods, mapping the work step by step, to find where AI fits.
Do we need to know anything about AI before the session?
No. The people in the room need to know their own work. I bring the AI side.
What kinds of businesses get the most out of an AI discovery session?
Ones with repeated work done by a small team: quotes, scheduling, intake, follow-up, reports. If the same task happens fifty times a week, it is worth mapping.
Can a service design session cover physical spaces too?
Yes. The same mapping works for a front desk, a clinic visit, or finding your way through a building. See service design.

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