Lukes & Lukes · 2026
From a new LLC to the first call in 90 days.
How I built the brand and search presence for a new appraisal firm: first call in 90 days, then about 2,100 Bing Copilot citations in 90 days.
Quartz Importers MN · 2024 to now
A quartz importer's whole market, mapped in 30 days.
An AI agent platform and knowledge graph that took in a quartz supplier's whole market in about 30 days, so sales could see it in 3D.
HGTV Home by Sherwin-Williams · 2020 to 2021
Twelve categories down to seven, and users trusted it more.
Taxonomy research for HGTV Home by Sherwin-Williams: navigation cut from twelve categories to seven, utilities from six to two, and user confidence up 13%.
U.S. Asset Appraisals · 2020
A hand-drawn brand for a national appraisal firm.
How I drew the U.S. Asset Appraisals mark by hand, built the sitemap, and wrote the site in one week in 2020, and why the mark is still in use in 2026.
U.S. Bank · 2019 to 2020
The U.S. Bank mortgage funnel, rebuilt.
How I directed a multidisciplinary team through a UX revamp of U.S. Bank's education-heavy mortgage sales funnel, with tracked metrics up 5% to 45%.
BMW Technology Corporation · 2018
A service design sprint at BMW that changed the plan.
How a three-day service design sprint on BMW's EV charging and range work surfaced two features the Munich product owners chose over the original plan.
Phillips Beverage Co. · 2002
The Phillips UV site, a One Show Merit in 2002.
How a two-person digital team at Olson built the Phillips UV vodka site, a One Show 2002 Interactive Merit, for a launch with no TV, print, or outdoor.
Tell me what is stuck.
Thirty minutes is usually enough to know whether I can help.