Jared Lukes. Start here

What things cost · Updated 2026-10-22

How much does an AI workshop cost for a small business?

Mine run $1,500 for a half day of AI 101, $3,500 for a full day in a room with your team, and $6,500 for two days that include workflow maps and a plan by department. Speaker bureaus quote $3,000 to $15,000 for a full-day workshop.

People ask this expecting a runaround. Here is the number, then what it buys.

What does an AI workshop cost?

My prices:

  • AI 101, half day, $1,500. The whole team, plain English, real tools on your own work. Everybody leaves able to use it on Monday, and nobody is scared of it.
  • Applied AI workshop, one day, $3,500. Your team in a room with the work on the wall, on paper. We find where the hours go, rank the ideas, and make one decision before you leave.
  • Workshop plus the maps, two days, $6,500. All of the above, then I come back with maps of your key processes and hand-offs and a crawl, walk, run plan by department.

Speaker bureaus quote $3,000 to $15,000 for a full-day workshop (Futurist Speakers), and consultants who work by the hour charge about $150 to $350. My day rate sits in the normal range.

What do we get out of it?

A ranked list and one decision. That sounds small until you have sat through a $20,000 "AI strategy" that produced a deck nobody opened. The day runs on a service design method I learned at the Cooper School and ran for BMW. Everybody's work goes on the wall, everybody puts dots on the pain, and the room scores each idea on how much it would help against how hard it would be. The top of that list is your plan. The bottom is a list of things not to buy.

At the most recent one, a Minnesota consumer products company, the room made one decision on the spot about when the warehouse prints orders. It needed no software and no consultant afterward.

Why not just do a free webinar?

A webinar teaches the tool, and then your team goes back to doing what they did before. People change how they work when it is their own job on the wall and they picked what gets fixed.

Also, the webinar is free because it is a sales pitch for something that is not.

What is included and what is not?

Included: the prep call, an intake survey for your team, the day on site anywhere in the Twin Cities, the readout, and the ranked list. The two-day version adds the maps and the plan.

Not included: travel outside the Twin Cities, billed at cost, and building anything. If the top idea on the list is a build, that is a separate fixed-price conversation, and you do not have to have it with me.

Is there a cheaper way to start?

Yes. The half day at $1,500 is the cheapest useful thing I do. Nonprofits, co-ops, and arts groups get a lower rate. Ask.

Answered by Jared Lukes, Minneapolis. Twenty-five years in brand, UX, and technology, currently holding fractional AI and technology seats at three companies. About Jared.

Quick answers

Is the workshop on site or remote?
On site anywhere in the Twin Cities is included. It works remote too, but paper on the wall works better in a room.
How many people should be in it?
Six to twelve. The people who do the work, not only the people who manage it.
Do we need to prepare anything?
A short survey beforehand, about fifteen minutes per person. Everything else happens in the room.
What if we already know what we want to build?
Skip the workshop. Describe the build on the start form and we scope it at a fixed price.
Can we do the workshop and then do the rest ourselves?
Yes, and plenty of teams do. You leave with the list and the plan, and you do not need me to run either.

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Got a more specific version of this question?

Ask me. Thirty minutes on the phone, and you will know whether I can help.